Skool is a platform where people create communities just about anything: business, day trading, fitness, AI, and even the most obscure niches like Ayurvedic farming or manifestation. Yes, it’s paid. Yes, it makes $49K a month.

Anyway, the platform is also a course-hosting service, which makes it easy to monetize your community.

(Here is an article about the platform itself, by the way–go check it out.)

Skool hosts their regular Skool Games: an event where community owners compete on who can earn the most money with their groups.

How to Participate in the Skool Games

To join the Games, you just need to create a community. It’s that simple.

When you create a community, you get a 14-day free trial, after which you’ll be charged $99/month.

(Pro tip: You can postpone your first payment by 28 days instead of 14. In my experience, Skool only archives communities after 28 days, so you get an extra two weeks.)

Once you’re in, you gain access to a beginner course for community owners, created by none other than Mr. Hormozi himself—the $100M net-worth co-owner of Skool and the marketing genius behind it. He’s on par with Sam Ovens, the founder of Skool and a decamillionaire who blew up the coaching market with Consulting.com.

The course itself? No fluff, straight to the point, and pretty damn useful.

You also get access to weekly live Q&As on Zoom with Hormozi. They’re solid—you can even link him to your community and get a live review of your landing page, design, or anything else you need help with. Even if you just watch the recordings, they’re worth it.

Skool Games Leaderboard

Now, let’s say you’re already making some bank on Skool. How do you stack up in the Skool Games?

Here’s a look at the leaderboard (as of the time of writing), featuring creators in the health niche.

MRR stands for Monthly Recurring Revenue, and the guy at the top? A teenage looksmaxxer. While others are cramming flashcards, this dude built a $1M/year business. Good for him.

Prizes

Ah yes, every game has a prize, and the Skool Games are no exception.

If you place in the top 5 in your category quarterly, Skool will fly you out—all expenses paid—to their HQ in LA. You’ll get to attend a 1-day mastermind with Hormozi and other winners, plus take home a massive metal Skool Game Flame trophy.

Even if you don’t win, don’t sweat it. The recordings of the mastermind are posted for free in the Skool Games community—so in a way, everyone wins.

The mastermind itself? Invaluable—though it’s more for intermediate to advanced community owners rather than total beginners.

Last year, the 1st place winner actually won a Tesla Cybertruck. A barber, teaching other barbers how to barber.

You’re late for the Cybertruck giveaway (tragic), but you can still win the Skool Games. And hey, maybe the real treasure was the gif spam in the comments we made along the way.

So, What’s the Point of Skool Games?

People create communities for different reasons.

Yes, money is the most obvious one. But a community is an asset—kind of like an interactive email list that you can leverage in multiple ways.

Take Oscar Patel (the leaderboard’s top guy). He only runs a paid community. Others use a free-to-paid funnel, with two separate communities.

Skool’s infrastructure is flexible as hell—it’s only limited by your imagination. There’s even a thing called Skool Map, which shows members of a community on a world map. That’s actually what inspired me to write this article. Kind of crazy when I think about it.

Anyway—connect, engage with people, and enjoy the process. And if you want to take a shot at dominating Skool Games: